HOUSE OF BETSEY
House of Betsey
House of Betsey introduces a new look and feel in the hotel business by incorporating the edgy, fun look and feel of Betsey Johson’s brand into the hotel creating a punk atmosphere, entertainment and environment full of music, art, fashion, food and stay bringing a lively aspect to the hotel.
Kind of Project
Brand Identity System
Concept - Design Goals
Inspired by fashion icon Betsey Johnson’s fun punk rock influenced style and designs driven by outgoing, fun, fashionable and spontaneous people from all over the world. I created a brand extension named House of Betsey introduces a unique atmosphere than any other hotel has to offer that is full of lively experiences catering to music lovers and the lifestyle for everyone who likes to make a statement, party like rocks stars and not afraid to be themselves
Website Design, App Design, Stationary Brand Design, Merchandise, Environment Advertisement Design.